YorkFit

Visual Identity, Logo Mark, Typography, Merchandise

Visual identity for YorkFit lifestyle brand of gyms.

 
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Visual identity and graphic system for personal trainer and fitness influencer Alex Yorke. The logo mark is performance driven with vibrant colors and a striking lightning bolt hitting the center of the Y and F letterforms, symbolizing a drive to be more energetic, stronger, and faster. 

YorkFit is an alternative and customizable health and fitness experience designed to fit around any individuals interests, dietary needs and lifestyles. 

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