Visual Identity, Logo Mark, Typography, Merchandise
Visual identity for YorkFit lifestyle brand of gyms.
Visual identity and graphic system for personal trainer and fitness influencer Alex Yorke. The logo mark is performance driven with vibrant colors and a striking lightning bolt hitting the center of the Y and F letterforms, symbolizing a drive to be more energetic, stronger, and faster.
YorkFit is an alternative and customizable health and fitness experience designed to fit around any individuals interests, dietary needs and lifestyles.