Current Client
Dine Brands :
Applebees & iHOP
Video Production • On-Location Directing • Brand Design • Multi-Brand Creative • Corporate Communications
One Parent Company. Two Iconic Brands. One Creative Partner.
Grow Vision works across Dine Brands Global and its restaurant brands — producing video content, directing on-location, and developing creative for Applebee's and IHOP as distinct brands with their own audiences, partners, and needs.
The Client:
Dine Brands Global
Dine Brands Global is one of the largest full-service restaurant companies in the world — the parent company of Applebee's Neighborhood Grill & Bar and IHOP, with thousands of locations across the country. Each brand has its own identity, its own audience, its own agency relationships and production partners — and its own creative demands.
Working across a multi-brand enterprise like Dine requires a production and creative partner who can move fluidly between a corporate boardroom and a restaurant kitchen — and deliver at a premium level in both.
Three Brands. One Partnership.
At the parent company level, Grow Vision develops brand design and creative assets for Dine Brands corporate — including Canva templates for quarterly reporting, LinkedIn communications, and internal brand materials. Clean, on-brand, built to work across every format the corporate team needs.
Applebee's — Video Production & On-Location Directing
For Applebee's, Grow Vision's work lives on set. Robin Sherwood directs video content on-location inside real Applebee's restaurants — capturing the food, the atmosphere, and the neighborhood energy that define the brand. Every production is coordinated alongside Applebee's brand team and their agency partners, delivering content built to perform across broadcast, digital, and social.
IHOP is a different brand with a different audience and different creative priorities — and we treat it that way. Grow Vision directs video content for IHOP separately, working with their own brand team and production partners to deliver content that's true to the IHOP identity. Same production standard. Entirely different creative voice.
IHOP — Video Production & On-Location Directing
At the parent company level, Grow Vision develops brand design and creative assets for Dine Brands corporate — including Canva templates for quarterly reporting, LinkedIn communications, and internal brand materials. Clean, on-brand, built to work across every format the corporate team needs.
Dine Brands — C-Suite Video, Corporate Storytelling & Documentary
Dine Brands — Corporate Creative & Communications
Built for Multi-Brand Thinking
Understanding how to serve multiple brands under one parent — each with their own identity, their own internal teams, and their own agency ecosystems — is a specific skill. It requires knowing when to align and when to differentiate, how to manage relationships across multiple stakeholders, and how to deliver creative that serves each brand's goals without bleeding into the other.
This is something Grow Vision knows well. Our background working with major national brands has given us the fluency to operate at this level — bringing the same creative standards to every project while staying responsive to each brand's unique needs.
The Partnership
Grow Vision works with Dine Brands and its restaurant brands as an ongoing production and creative partner — brought in for both scheduled campaign work and project-specific productions across all three brands. It's a relationship built on trust, creative consistency, and the ability to show up ready at any scale.
Working With Multiple Brands? We Know How.
Whether you're a national enterprise or a growing brand with multiple lines — if you need a creative and production partner who can operate across the full picture, let's talk.